Following a succession of lockdowns, and a curtailing of usual expenses like travel, many Australians' discretionary incomes have shifted to smaller luxuries...like champagne. This helps explain why, in 2020, Australia recorded the highest growth of champagne sales among Western countries, establishing itself as the sixth biggest market in the world.
But with this spike in demand, and some reduction in production of Champagne in France, some major champagne brands are now running very low on stock in Australia. This will cause disruptions in the Australian market this year...and for a few more years to come.
What does this mean for you? Buying champagne from the larger houses will get harder - and more expensive.
The Emperor team is excited to bring a new House to Australia, Moussé Fils, headed up by the talented and passionate Cédric Moussé....
We all know the stories of the Great Dames of Champagne, such as Barbe-Nicole Clicquot, Lily Bollinger and Louise Pommery...
To launch a new champagne house, among the thousands who already exist, is an exercise in passion, ambition and excellence. But to really stand out, you can't deny the importance of both funding and branding.
When a world famous rapper invests in getting your champagne house off the ground, you know it's going to look hot! Jaz Z has been the major investor in Armand de Brignac since 2006. in 2021 a half stake was taken by LMVH to help take this brand to the next level.
When you want your champagne to not only taste fabulous, but be as healthy as possible, why not consider champagne produced using organic and biodynamic farming?
To celebrate National Organic Week in Australia, let's talk a bit more about this "growing green" trend in Champagne.
