[{"id":273883234413,"handle":"6-bottle-discount-collection","title":"6 Bottle Discount Collection","updated_at":"2024-10-09T20:20:02+11:00","body_html":"","published_at":"2022-06-14T15:04:17+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"brut"},{"column":"tag","relation":"equals","condition":"Extra Brut"},{"column":"tag","relation":"equals","condition":"Sec"},{"column":"tag","relation":"equals","condition":"Demi Sec"},{"column":"tag","relation":"equals","condition":"Rosé"},{"column":"tag","relation":"equals","condition":"Rose"},{"column":"tag","relation":"equals","condition":"Blanc de Noirs"},{"column":"tag","relation":"equals","condition":"Blanc de Meunier"},{"column":"tag","relation":"equals","condition":"Blanc de blancs"},{"column":"tag","relation":"equals","condition":"Non Vintage"},{"column":"tag","relation":"equals","condition":"Non-Vintage"},{"column":"tag","relation":"equals","condition":"Vintage"},{"column":"tag","relation":"equals","condition":"Biodynamic producer"},{"column":"tag","relation":"equals","condition":"Taste:"}],"published_scope":"global"},{"id":273988911213,"handle":"all-champagne","title":"All Champagne","updated_at":"2024-10-09T14:35:01+11:00","body_html":"","published_at":"2022-06-20T14:47:50+10:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"6 Pack"},{"column":"type","relation":"not_equals","condition":"Accessories"},{"column":"type","relation":"not_equals","condition":"Gift Subscription"},{"column":"type","relation":"not_equals","condition":"Subscription"},{"column":"type","relation":"not_equals","condition":"Gift Card"},{"column":"title","relation":"not_contains","condition":"6 Pack"},{"column":"title","relation":"not_contains","condition":"6-Pack"},{"column":"type","relation":"not_equals","condition":"Glassware"},{"column":"type","relation":"not_equals","condition":"Card"},{"column":"type","relation":"not_equals","condition":"Gift Pack"},{"column":"type","relation":"not_equals","condition":"Packaging Box"},{"column":"title","relation":"not_contains","condition":"Pack"},{"column":"title","relation":"not_contains","condition":"Magnum"},{"column":"title","relation":"not_contains","condition":"Bucket"},{"column":"title","relation":"not_contains","condition":"375ml"},{"column":"title","relation":"not_contains","condition":"200ml"},{"column":"title","relation":"not_contains","condition":"187ml"},{"column":"title","relation":"not_contains","condition":"Jeroboam"},{"column":"title","relation":"not_contains","condition":"Charlie"},{"column":"title","relation":"not_contains","condition":"Blanc des Millénaires"},{"column":"title","relation":"not_contains","condition":"120 Year Anniversary"},{"column":"vendor","relation":"not_equals","condition":"Fizztopia"},{"column":"vendor","relation":"not_equals","condition":"Moët \u0026 Chandon"},{"column":"vendor","relation":"not_equals","condition":"Veuve Clicquot"},{"column":"vendor","relation":"not_equals","condition":"Fleur de Miraval"},{"column":"vendor","relation":"not_equals","condition":"Ruinart"},{"column":"title","relation":"not_contains","condition":"mystery"},{"column":"is_price_reduced","relation":"is_not_set","condition":""},{"column":"title","relation":"not_contains","condition":"club"}],"published_scope":"global","image":{"created_at":"2022-06-20T16:04:57+10:00","alt":null,"width":2000,"height":1333,"src":"\/\/emperorchampagne.com.au\/cdn\/shop\/collections\/Emperor-Champagne-March-2022-088.jpg?v=1655705098"}},{"id":11066015772,"handle":"all-products-except-subscriptions","title":"All Emperor products (excl. subscriptions)","updated_at":"2024-10-09T20:20:02+11:00","body_html":"\u003ch3\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\u003c\/p\u003e","published_at":"2017-10-20T15:55:01+11:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"Gift Subscription"},{"column":"type","relation":"not_equals","condition":"Subscription"},{"column":"type","relation":"not_equals","condition":"Gift Card"},{"column":"type","relation":"not_equals","condition":"Product Fee"},{"column":"type","relation":"not_equals","condition":"mw_hidden_cart_fee"},{"column":"title","relation":"not_contains","condition":"6-pack"},{"column":"title","relation":"not_contains","condition":"6 pack"},{"column":"title","relation":"not_contains","condition":"Packaging"},{"column":"title","relation":"not_contains","condition":"Card"},{"column":"vendor","relation":"not_equals","condition":"Fizztopia"},{"column":"vendor","relation":"not_equals","condition":"MYSTERY"}],"published_scope":"global"},{"id":57497747565,"handle":"all","title":"All Products","updated_at":"2024-10-09T20:20:02+11:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWe invite you to explore Emperor Champagne's entire range of French Champagne, Champagne glasses and champagne accessories. We stock well-known champagne brands, like Veuve Clicquot and Bollinger, through to artisinal producers like Pierre Paillard and Egly Ouriet. Plus we have some Emperor exclusive champagnes that offer excellent drinking and value, such as Charles Collin, Cédric Moussé, Rémi Leroy and De Sousa.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","published_at":"2018-07-09T16:53:23+10:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"type","relation":"not_equals","condition":"Subscription"},{"column":"type","relation":"not_equals","condition":"Gift Subscription"},{"column":"type","relation":"not_equals","condition":"Gift Card"},{"column":"type","relation":"not_equals","condition":"Product Fee"},{"column":"type","relation":"not_equals","condition":"mw_hidden_cart_fee"},{"column":"vendor","relation":"not_equals","condition":"Fizztopia"}],"published_scope":"global"},{"id":274694996077,"handle":"ayala-dinner","updated_at":"2024-10-03T17:20:00+10:00","published_at":"2022-08-25T10:48:24+10:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"AYALA DINNER","body_html":""},{"id":79713206381,"handle":"best-champagne-under-100","updated_at":"2024-10-04T15:55:04+10:00","published_at":"2018-11-14T12:20:30+11:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Best Champagne Under $100","body_html":"\u003cp\u003eMost people think of champagne as a very expensive and mostly unaffordable drink. If you have a special moment to share with family, friends, work or business colleagues, and your budget is a little tight, you needn’t worry. Your celebration will still be able to go off with a 'pop'! So we've shared here our best champagne under $100.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003eAt Emperor Champagne, we carry a selection of the \u003cstrong\u003ebest champagne under $100\u003c\/strong\u003e that you can order online. Should you require some help with your selection, our customer service personnel would be happy to give you a few suggestions that you can choose from.\u003c\/p\u003e\n\u003ch2\u003eA Brief Overview of Champagne\u003c\/h2\u003e\n\u003cp\u003eWe’re happy that you are here on our site and trust that you find your experience with us a pleasant one. You may be a connoisseur of champagne, or you may be a champagne novice. We’d just like to share a little insight into champagne that might be of some use to you in helping you to select your bottle of bubbly.\u003c\/p\u003e\n\u003cp\u003eThe basics are that champagne is made from a blend of two or three grape varieties and on the rare occasion, from a single grape variety. The three varieties are Pinot-Noir a red grape, Pinot-Meunier a red grape and Chardonnay a white (also known as a green) grape.\u003c\/p\u003e\n\u003cp\u003e- Current regulation only allows champagne producers to make champagne with these three grapes, either as a blend, or 100% from a single grape variety.\u003c\/p\u003e\n\u003cp\u003e- Red wine colour is produced by crushing the Pinot-Noir or Pinot-Meunier grapes which produce a white extract, but when allowed to remain in contact with the skin for an extended period of time, turns the extract red.\u003c\/p\u003e\n\u003cp\u003e- Both these grape varieties can remain white coloured if the skins are separated soon after crushing. The Chardonnay grape extract retains a white colour or slightly green if the skins are allowed to sit in the extract.\u003c\/p\u003e\n\u003cp\u003e- 100% Chardonnay is referred to as Blanc de Blancs\u003c\/p\u003e\n\u003cp\u003e- 100% of Pinot-Noir or Pinot-Meunier that is left as a white extract is known as Blanc de Noir.\u003c\/p\u003e\n\u003cp\u003eNow that you have some idea of your champagne, we invite you to explore what you can get on a budget of $100 or less.\u003c\/p\u003e\n\u003ch2\u003eThe Champagne Under $100 That We Offer\u003c\/h2\u003e\n\u003cp\u003eThere are a number of ways you can beat your budget and still fit in that fine champagne you are hoping for. We offer a selection of \u003ca href=\"https:\/\/emperorchampagne.com.au\/collections\/mini-champagne-bottle\" target=\"_blank\" title=\"Mini Champagne Bottle\" rel=\"noopener noreferrer\"\u003emini\u003c\/a\u003e and \u003ca href=\"https:\/\/emperorchampagne.com.au\/pages\/piccolo-champagne\" target=\"_blank\" title=\"Piccolo Champagne\" rel=\"noopener noreferrer\"\u003epiccolo champagne bottles \u003c\/a\u003ethat fit well under the $100 budget, at no less the quality but a fraction of the cost.\u003c\/p\u003e\n\u003cp\u003eIn addition, our selection of the \u003cstrong\u003ebest champagnes under $100\u003c\/strong\u003e can be found in our catalogue, from both the large champagne houses and the small. With famous brands such as Mòet et Chandon and \u003ca href=\"https:\/\/emperorchampagne.com.au\/collections\/laurent-perrier\" title=\"Laurent Perrier\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eLaurent Perrier\u003c\/a\u003e, and the not-so-famous but nevertheless fantastic champagnes like Aubert et Fils, your celebration is set to sparkle.\u003c\/p\u003e\n\u003ch2\u003eBest Champagne Under $100 Delivered All Over Australia\u003c\/h2\u003e\n\u003cp\u003eWith our fast delivery service, you order will be filled and shipped to you by the following day, if you are in any of the major cities of Australia. Why not drop us an email at \u003ca href=\"mailto:support@emperorchampagne.com.au\" title=\"support@emperorchampagne.com.au\"\u003esupport@emperorchampagne.com.au\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eTo visit us, find us at Unit 6, 18 George Street, Sandringham Victoria, Melbourne 3191. Our telephone contact is 1800 CHAMPAGNE (1800 242 672), and we can be reached between 9am-5pm from Monday to Friday.\u003c\/p\u003e"},{"id":196713611373,"handle":"brut-dry-new","title":"Brut (Dry)","updated_at":"2024-10-09T20:20:02+11:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eCreated in the 1800s by the trailblazers of champagne (\u003ca href=\"https:\/\/emperorchampagne.com.au\/collections\/perrier-jouet\" title=\"Perrier Jouet\"\u003ePerrier-Jouet\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/emperorchampagne.com.au\/collections\/pommery\" title=\"Pommery\"\u003ePommery\u003c\/a\u003e) who decided to add little or no dosage (sugar) to their wines after the second fermentation. This was world’s apart from the trend of 200 grams added per litre at the time.\u003c\/p\u003e\n\u003cp\u003eToday the term brut signifies that the winemaker has added less than 12 grams per litre while extra brut is under 6 grams.\u003c\/p\u003e\n\u003cp\u003eThe category represents close to 90% of all champagnes available in Australia.\u003c\/p\u003e\n\u003cp\u003eThese should taste dry with no perception of sweetness, and is incredibly versatile in terms of pairing. It can be matched to anything from oysters to game.\u003c\/p\u003e","published_at":"2020-07-19T13:16:17+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Brut"},{"column":"type","relation":"equals","condition":"Brut"}],"published_scope":"global"},{"id":270290059373,"handle":"champagne-caviar-sale-2022","title":"Champagne + Caviar 2023","updated_at":"2024-10-06T11:15:04+11:00","body_html":"\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1922\/1617\/files\/Champagne-Caviar-Christmas-Sale-Facebook-Banner_480x480.jpg?v=1637723239\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eOur iconic Champagne + Caviar Christmas Car Boot Sale is back on Saturday 25 June 2021! This is one of our most popular events. Come down to the Emperor Warehouse and meet the team and taste through many champagnes and fill your boot with Champagne!\u003c\/p\u003e\n\u003cp\u003eOn the menu: champagne, cheese, caviar and chocolate! Enjoy champagne tastings from over 20 different brands, including Pol Roger, Bollinger, Piper Heidsieck and more.\u003c\/p\u003e\n\u003cp\u003e🥂 Champagne Tasting on 50+ cuvées\u003c\/p\u003e\n\u003cp\u003e🍧 An individual 'Gourmet Cone' (cheese, charcuterie, grissini, fruits)\u003c\/p\u003e\n\u003cp\u003e💸 Discount on all champagne brands - up to 10%\u003c\/p\u003e\n\u003cp\u003e🍡 French Macarons Tasting + Handcrafted chocolate on sale from CACAO\u003c\/p\u003e\n\u003cp\u003eShare with a friend and join us for an incredible champagne tasting event at the Emperor HQ.\u003c\/p\u003e","published_at":"2021-11-24T13:56:58+11:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"C+C Sale"}],"published_scope":"global","image":{"created_at":"2021-11-24T14:07:31+11:00","alt":null,"width":948,"height":934,"src":"\/\/emperorchampagne.com.au\/cdn\/shop\/collections\/Champagne-Caviar-Christmas-Sale-Facebook-Banner.jpg?v=1655792040"}},{"id":177549017197,"handle":"champagne-ayala","title":"Champagne Ayala","updated_at":"2024-10-03T17:20:00+10:00","body_html":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis house was established in 1860 by Edmond de Ayala, the son of a Colombian diplomat. The family had roots in Spain, as Edmond de Ayala’s great-grandfather, Don Antonio de Ayala y Vergara, was named Chancellor of New Grenada in 1750 by King Ferdinand VI, setting sail for what was to later become Colombia. Edmond de Ayala’s father, Don Rafael de Ayala y Lozano, was a senior officer in the Colombian army and later the General Consul of Colombia in Paris. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHervé Augustin was appointed president and general manager of the house, while Nicolas Klym, who had been making wines for the house since 1979, was retained as chef de cave. Under Augustin, the house reinvented its style, focusing heavily on non-dosé champagnes, as well as increasing its use of chardonnay. Since 2012, the direction of the house has been in the hands of Hadrien Mouflard, and Caroline Latrive has taken over as chef de cave, having previously worked alongside Klym since 2006. In addition, Ayala now owns 20 hectares of vines in the Côte des Blancs (Chouilly, Oger) and Vallée de la Marne (Passy-Grigny, Champvoisy), and the house has completed new winery facilities on its property in Aÿ as of 2013. Peter Liem\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eRead more about \u003ca title=\"Ayala's Chef de Cave - Caroline Latrive\" href=\"https:\/\/emperorchampagne.com.au\/blogs\/the-emperor-edition\/ayalas-chef-de-cave-caroline-latrive-1\" target=\"_blank\"\u003eAyala Champagne \u003c\/a\u003eon the Emperor blog.\u003c\/p\u003e","published_at":"2020-04-27T09:41:06+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Ayala"},{"column":"type","relation":"not_equals","condition":"Product Fee"},{"column":"type","relation":"not_equals","condition":"mw_hidden_cart_fee"}],"published_scope":"global","image":{"created_at":"2020-04-27T10:10:03+10:00","alt":null,"width":300,"height":300,"src":"\/\/emperorchampagne.com.au\/cdn\/shop\/collections\/Ayala-champagne-logo-emperor-champagne.gif?v=1587946204"}},{"id":140917375085,"handle":"gifts-under-100","title":"Champagne gifts under $100","updated_at":"2024-10-09T20:20:02+11:00","body_html":"\u003cp\u003eJust the thought of champagne brings a smile to most faces - making champagne is the ideal gift for all occasions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIt's a special choice that can also still be affordable. We've made it a simple gift choice by recommending our French champagnes under $100. All bottles of champagne from Emperor Champagne come standard with a gift box and you can add a personal gift note free of charge. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSend champagne for house warming gifts, graduation gifts, birthday gifts, wedding gifts and thank you gifts. We can even ship your gift straight to the person you're gifting. Choose express shipping, order before midday on a business day and we can even get your gift there the next business day.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe team at Emperor Champagne are Australia's champagne experts. Our passion and commitment mean you can buy champagne from us with absolute confidence in quality and service.\u003c\/p\u003e","published_at":"2019-08-29T13:33:20+10:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"100"},{"column":"type","relation":"not_equals","condition":"Book"},{"column":"type","relation":"not_equals","condition":"Gift Card"},{"column":"title","relation":"not_contains","condition":"outer box"},{"column":"title","relation":"not_contains","condition":"single box"},{"column":"title","relation":"not_contains","condition":"stemware"},{"column":"title","relation":"not_contains","condition":"mini"},{"column":"title","relation":"not_contains","condition":"piccolo"},{"column":"title","relation":"not_contains","condition":"Suenen Blanc De Blancs"},{"column":"title","relation":"not_contains","condition":"200"},{"column":"title","relation":"not_contains","condition":"375"},{"column":"type","relation":"not_equals","condition":"Product Fee"},{"column":"type","relation":"not_equals","condition":"mw_hidden_cart_fee"},{"column":"vendor","relation":"not_equals","condition":"Little Hoot Hoot"},{"column":"vendor","relation":"not_equals","condition":"Fizztopia"},{"column":"title","relation":"not_contains","condition":"Packaging"},{"column":"vendor","relation":"not_contains","condition":"MYSTERY"}],"published_scope":"global"},{"id":474820116755,"handle":"champagne-under-100","updated_at":"2024-10-04T12:25:01+10:00","published_at":"2024-02-01T11:59:43+11:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Champagne Under $100","body_html":"Valentines Day Collection 2024"},{"id":274433704045,"handle":"everyday-champagne","updated_at":"2024-10-02T12:20:02+10:00","published_at":"2022-07-26T10:08:31+10:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Everyday Champagne","body_html":"","image":{"created_at":"2022-07-26T10:08:29+10:00","alt":null,"width":2917,"height":2917,"src":"\/\/emperorchampagne.com.au\/cdn\/shop\/collections\/EVERYDAYCHAMPAGNE12.jpg?v=1658794110"}},{"id":433239057,"handle":"home-page","title":"Home Page","updated_at":"2024-10-09T20:20:02+11:00","body_html":"","published_at":"2017-07-13T05:41:36+10:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"vendor","relation":"not_contains","condition":"MYSTERY"}],"published_scope":"global"},{"id":157189898349,"handle":"price-friendly-party-champagnes","updated_at":"2024-10-09T09:30:02+11:00","published_at":"2019-11-20T15:58:15+11:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Price friendly party champagnes","body_html":"\u003cp\u003eCelebrate the new year, celebrate summer, celebrate anything with these fabulous price friendly party champagnes!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBONUS: Buy any 12 from this collection of price-friendly party champagnes and we'll gift you a box of 6 Emperor Crystal tulips, worth $199! Hurry, offer ends Wednesday 8 January, 2020.\u003c\/p\u003e"},{"id":262522830957,"handle":"women-of-champagne","updated_at":"2024-10-05T17:55:07+10:00","published_at":"2021-03-11T10:26:17+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Women of Champagne","body_html":"\u003cp\u003eChampagne, and wine making in general, has been male dominated for hundreds of years. Thankfully we are now seeing increasing numbers of female winemakers, bringing their expertise - and a fresh perspective - to the creation of champagne. We are recognising these five women, and their fabulous champagnes, this week at Emperor.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSéverine Frerson: Cellar Master - Perrier-Jouët\u003c\/p\u003e\n\u003cp\u003eCharlotte De Sousa: Winemaker - De Sousa\u003c\/p\u003e\n\u003cp\u003eAlice Tétienne: Cellar Master - Henriot\u003c\/p\u003e\n\u003cp\u003eCaroline Latrive: Chef de Cave - Ayala\u003c\/p\u003e\n\u003cp\u003eJulie Cavil: Cellar Master - Krug\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOFFER: Get 5% off 1-5 bottles with code WOMEN5 and get 10% off 6+ bottles with code WOMEN10.\u003c\/strong\u003e Offer ends midnight Thursday 18 March, 2021. Not valid with other offers\u003c\/p\u003e"}]
- Fresh, affordable, everyday style of champagne made well
- Sister house of Champagne Bollinger
- Pair with friends, have as an aperitif
"The vivacity of chardonnay proclaims its presence in this white-fruited style of lemon juice, grapefruit zest, pear and apple, with subtle almond meal and nougat nuances from lees age.
Integrated acidity and soft phenolic presence unite in an even and gentle finish of lingering persistence. An appealing and well-balanced Brut Majeur."
About The House
This house was established in 1860 by Edmond de Ayala, the son of a Colombian diplomat. The family had roots in Spain, as Edmond de Ayala’s great-grandfather, Don Antonio de Ayala y Vergara, was named Chancellor of New Grenada in 1750 by King Ferdinand VI, setting sail for what was to later become Colombia. Edmond de Ayala’s father, Don Rafael de Ayala y Lozano, was a senior officer in the Colombian army and later the General Consul of Colombia in Paris.
The house was completely destroyed in the Champagne riots of 1911, yet remarkably, it was rebuilt and ready to restart production by 1913. In 1922 it was sold to the Lefebvre family, but the recession beginning in 1929 proved to be catastrophic, and the house was sold in 1934 to the British bank Guinness. It was put up for auction in 1937 and purchased by René Chayoux, the son of an Epernay wine merchant. Chayoux was actively involved in various business affairs in the region, and eventually became co-president of the CIVC from 1944 to 1955. He enlisted Jean-Michel Ducellier, director of the CIVC and a former finance director of Charles Heidsieck, to help him run the house, and upon Chayoux’s death in 1969, Ducellier assumed responsibility for the house until his retirement in 1995.
Ayala was sold again in 2000 to the Frey group, and Thierry Budin, a former president of Perrier-Jouët, took over the helm. Five years later, however, Ayala was purchased by the Bollinger Group. Bollinger bought the property and the stocks of wine, but Frey retained the vineyards, forcing the house to rely on purchased grapes. Hervé Augustin was appointed president and general manager of the house, while Nicolas Klym, who had been making wines for the house since 1979, was retained as chef de cave. Under Augustin, the house reinvented its style, focusing heavily on non-dosé champagnes, as well as increasing its use of chardonnay.
Since 2012, the direction of the house has been in the hands of Hadrien Mouflard, and Caroline Latrive (pictured) has taken over as chef de cave, having previously worked alongside Klym since 2006. In addition, Ayala now owns 20 hectares of vines in the Côte des Blancs (Chouilly, Oger) and Vallée de la Marne (Passy-Grigny, Champvoisy), and the house has completed new winery facilities on its property in Aÿ as of 2013. Peter Liem
Technical Details
40% Chardonnay, 40% Pinot noir, 20% Pinot meunier; sourced from 25 villages; aged 3 years on lees; 7g/L dosage.
Food Pairings
Ideal aperitif wine. Keep it with simple foods, canapes and the like.
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Join the Emperor Newsletter to stay up to date with bubbly Champagne news and exclusive discounts! Join today and get $25 off your first order!